About Steve

"Ever tried. Ever Failed. No Matter.

Try again. Fail Again. Fail Better."

Samuel Beckett


This quote by Samuel Beckett is quite apt to introduce me and to see what my coaching business is about. Over a period of 45 years of playing and coaching tennis, running several tennis businesses both in the UK and across Europe, I have failed more often than I have succeeded. Matches, businesses and ideas have all come and gone, but the journey and the opportunity to learn and create has kept me as motivated now as I was at the start of my journey.


This idea or philosophy is not new to players or individuals that come to my coaching services. But journeys need guidance, patience and advice and that is what I aim to bring to my players and pupils. I aim to teach them how to create good habits, how to practice properly, how to talk and respect their situations, and how to have fun and enjoy the pleasure not the pressure of playing sport.


I hope you are able to join me on court or in a conversation and see how I can help you develop your dreams and a way to achieve them!


For the record in the meantime, here is some more information about my 40+ years. The failures aren't highlighted but they are in there I promise!


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My main aim is to use performance training to help everyone achieve their potential on court or in other specific areas of their lives. By creating good performance habits, everyone can improve their level of play and enjoyment of their day to day practices. This can lead you to win tournaments, make a school or club team, get promoted to higher leagues or roles at work or to simply enjoy the journey of trying to master certain skills and situations that are put in front of you on a week to week to basis"

Steve Cockell

STEVE COCKELL - PRO HISTORY

  • 1988-1992 - Essex County & East Region Junior Tennis
  • 1991-1992 - National Junior Tennis Champs
  • 1992 - Scholarship to University of North Alabama
  • 1994-1996 - Essex Mens Senior Team (Div 1 County Week)
  • 1997-2004 - Club Professional at The Roehampton Club, Surrey
  • 2002-2005 - Assistant Pro at WJTI (affiliate program of AELTC)
  • 2005-2010 - Head Pro, Amida Health & Rackets in Twickenham
  • 2010 - Finalist Over 35 GB Vets National Championships
  • 2010 - Co-Owner and Director, Annabel Croft Tennis Academy
  • 2016 - Consultant Nike (working with Roger Federer)
  • 2018 - Founder, Live Love Sport Ltd (Multi Sports Business)
  • 2021 - Founder, TW Tennis
  • 2024 - Founder, Steve Cockell's Per4mance Tennis
  • 2024 - Richmond Borough Tennis Captain


In addition to these career highlights, I have managed to play other sports and find a degree of success. My "other" sports highlights include:


  • London School Boys Metro Cup 1992 (Football)
  • London Marathon 1996 (Road Running)
  • Middlesex Scratch Champs (Golf)

See My Coaching

You can see some video opposite of me coaching and playing on court. But the easiest and best way to catch some of my footage and see if my coaching style and methods are suitable for you, is to follow me on Instagram with my new pages at @per4mancetennis

#tenniscoach

Follow Steve on Instagram @per4mancetennis

FAQs

  • How do I make a booking?

    All of my clients I currently teach start my making an assessment booking via email to sc4coaching@gmail.com

  • How do I pay?

    Tennis lessons or coaching sessions can be paid in blocks of hours or via individual payments. I send payment links for bookings or accept cash for certain lessons. 

  • Can I see any recommendations?

    All of our testimonials are included on this site but you can also follow my instagram and see what players think of my services on there or on Google. 

  • Do you have any discounts?

    There are discounts available for players booking in blocks of lessons.